Design around the enquiry and its channel
Decide who the requester is, which information they may receive and what the system is allowed to do. Use the actual account and workflow to assess a connection before promising automation.
Filipino, English and Taglish examples
Build test cases around the vocabulary people use for courses, products, bookings or local addresses. Review mixed-language messages and misunderstood phrases with suitable speakers.
A person remains accountable
Identify an owner for published answers and operational decisions. Give staff a way to correct a response, stop an action and follow up on an enquiry the system cannot handle.
Channel permissions first
Check account ownership, available APIs, message rules and access to business records. A social-media page is not itself permission to connect every inbox or send any kind of message.
A reviewable starting point
Select a limited enquiry category and approve its source material. Test with a controlled audience before deciding whether a wider service is justified.