Your Clients Keep Asking for AI. Here Is What to Keep and What to Hand Over.

No. It is the most common thing people ask us for and we decline it every time, so here is the reasoning rather than a policy line. Under a white label arrangement you set the expectations, quote the timeline and hold the relationship, while we carry the delivery and the support without ever being in the room where any of that was agreed. When something breaks in front of a customer, the person the client rings cannot see what happened, and the person who can is not allowed to speak to them. Every scope misunderstanding then becomes a slow relay between three parties. We would rather do referral work openly, pay you properly for the introduction, and have the client able to talk directly to whoever built the thing.

Anything where a mistake is caught in review before a customer sees it, and where the support obligation is bounded. Content production, campaign assets, research and summarising, staff training and enablement, prompt libraries, and simple chat over content you already publish on a site you already maintain. These are close to what you sell, they carry margin, and they build the trust that leads to the larger conversations. If a supplier is willing to take these off you as well, be a little suspicious, because handing over the easy high margin work and keeping none of it is a poor trade.

Voice agents on real phone numbers, integrations between business systems where a silent failure costs money, assistants built over private document sets where permissions and accuracy matter, and anything touching health information, credit decisions or safety. The common thread is not technical difficulty, it is that the risk lives after go live and it does not respect your business hours. An MSP is often better placed than an agency to support some of this because you already run monitoring and an after hours roster, so the sorting line sits a little further out for you. The test is still the same: when it misbehaves at four on a Friday, can your on call person actually fix it.

Twenty percent of the setup fee, calculated on the GST exclusive amount and excluding anything passed through at cost such as third party licences or phone numbers. The figure is confirmed to you in writing at proposal stage, before your client signs, and paid within fourteen days of their setup invoice clearing against your tax invoice. Ongoing monthly fees do not carry a referral, which is deliberate: a trailing percentage on recurring revenue creates a quiet incentive to leave a client on something they have outgrown, and we would rather that incentive did not exist.

No, and it goes in the written agreement rather than being left as a handshake. We do not approach your other clients off the back of an introduction, we do not add referred businesses to outbound campaigns, and we do not pitch adjacent services around you. If the client comes to us directly asking about something new, we tell you before agreeing to anything, and if it falls inside what you do we send them back to you. The arrangement only works if you never have cause to wonder about this, so we would rather be boringly explicit.

Yes, and plenty of partners do, particularly for the first referral while they are working out whether they trust us in front of a client. Some stay on every call for the life of the project, some take a written summary after each one, and some step back entirely once the introduction is made. You can change your mind at any point without explaining why. What we would encourage for the first one is to sit in on the scoping call, because that is where you will learn most about how we handle a client who asks for something we think is a bad idea.

That is a legitimate answer and for some categories it is the right one. If your practice already carries operational risk, runs monitoring and has an after hours roster, the integration work is a reasonable stretch and you will be better off owning it. Where we would push back is on taking a single client’s voice agent or a compliance sensitive build as your training exercise, because the learning curve is being paid for by someone who thought they were buying a finished thing. Build the capability on internal work or on a client who knows they are first, and refer the rest until the second person on your team can support it too.