| A web order arrives | Keyed in or imported each morning | Sales order created in minutes | Correct branch, tax zone, price class and freight, with the store order number carried as a reference. |
| Stock moves in one warehouse | Website shows a stale total | Availability updated per warehouse | Enables realistic lead times and pickup from the location that actually holds the stock. |
| A trade customer orders online | Retail price, then a credit | Price class applied at checkout | Price lists and quantity breaks flow from the ERP rather than being maintained a second time. |
| Order ships in two parts | Channel still says processing | Part shipments and tracking sync | Customer gets accurate notifications instead of calling to ask where the rest is. |
| A customer returns goods | Credit raised, channel unaware | Credit and stock flow back | Returned stock re-enters availability rather than sitting unlisted in a returns bay. |
| Selling on a marketplace too | Third stock spreadsheet | Same ERP, channel tagged | Margin and return rates readable by channel without merging exports. |
| Month end reconciliation | Days matching channels to ledger | Posts correctly as it happens | Tax treatment, freight, discounts and payment fees agreed with finance before go live. |
| The ERP is customised further | Connector breaks silently | Change managed, tested, released | Custom fields and screen changes are expected in this ERP, so the integration is built to absorb them. |