Campaign Design & Execution
End-to-end email campaign management from strategy through to deployment. We design responsive HTML templates that render perfectly across Gmail, Outlook, Apple Mail, and every mobile client. Every campaign is A/B tested on subject lines, preview text, CTAs, and send timing to maximise engagement.
Responsive HTML templates tested across 50+ email clients AI-optimised subject lines with proven open rate formulas Branded design system matching your website and collateral Pre-send deliverability checks and spam score analysis Marketing Automation & Drip Sequences
Behaviour-triggered automation flows that nurture leads from first touch to loyal customer. Welcome sequences for new subscribers, onboarding drips for new customers, win-back campaigns for lapsed buyers, and milestone emails that celebrate customer anniversaries and achievements.
Multi-step drip sequences with conditional branching Behaviour triggers: opens, clicks, purchases, page visits Lead scoring integration for sales handoff timing Automated re-engagement for inactive subscribers List Building & Segmentation
Grow your email list with high-intent subscribers using landing pages, lead magnets, and embedded forms - then segment them by behaviour, demographics, purchase history, and engagement level. Smaller, targeted segments consistently outperform blast-to-all approaches by 3-5x on revenue per email.
Custom landing pages with conversion-optimised forms Dynamic segmentation based on real-time behaviour List cleaning and validation to protect sender reputation GDPR and SPAM Act compliant double opt-in workflows A/B Testing & Optimisation
Systematic testing across every element of your email program. We test subject lines, sender names, preview text, content layout, CTA placement, images, send times, and frequency. Every test runs to statistical significance before we declare a winner and roll out improvements.
Multivariate testing across subject, content, and timing Statistical significance thresholds before declaring winners Continuous send-time optimisation per subscriber timezone Monthly performance reviews with actionable recommendations Transactional Email Setup
Reliable, fast delivery of order confirmations, password resets, shipping notifications, and account alerts. We configure dedicated sending infrastructure with proper SPF, DKIM, and DMARC authentication so your transactional emails never land in spam - even when marketing campaigns are paused.
Dedicated IP and domain authentication (SPF, DKIM, DMARC) Sub-second delivery for time-sensitive notifications Branded transactional templates matching your design system Delivery monitoring and bounce handling automation Analytics & ROI Tracking
Comprehensive reporting that goes beyond open rates and click rates. We track revenue attribution per campaign, customer lifetime value by acquisition source, list growth trends, and deliverability health. Monthly reports show exactly which emails are driving revenue and which need improvement.
Revenue attribution per campaign and automation flow Customer lifetime value tracking by email cohort Deliverability health dashboard with reputation monitoring Heatmap analysis showing where subscribers click and scroll