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Product recommendation planning

Test product recommendations with your catalogue

Define eligible products, exclusions and fallbacks before connecting a store. Then compare a controlled experiment with the current presentation using your own conversion and order-value data.

Fictional shopping cart$188
Wireless Headphones$149
Phone Case$39

FICTIONAL RECOMMENDATION OPTIONS

Static fictional catalogue. Selecting an option changes this cart total only.

What to establish before a pilot

A useful pilot starts with catalogue eligibility, a comparison method and a complete cost model.

Review

Catalogue Eligibility

Check product IDs, stock, compatibility, price, margin, returns, exclusions and merchandising rules. Define a safe fallback for missing or stale data.

Measure

Experiment Design

Agree eligible sessions, exposure, control groups, attribution windows and sample size. Measure clicks, completed orders, gross value, returns and site performance.

Compare

Gross Value and Cost

Compare measured gross order value with implementation, provider usage, discounts, returns, support and staff review. Gross value is not profit or cash saved.

Gross order-value scenario

Enter independent current and proposed assumptions. Equal defaults show no change, and lower proposed values show a negative difference.

Editable assumptions

25,000
0500K
2.5%
0%100%
2.5%
0%100%
$85
$0$500
$85
$0$500

Gross value comparison

Current monthly gross value

$53,125

625 assumed orders at $85 average value

Proposed monthly gross value

$53,125

625 assumed orders at $85 average value

Monthly difference

+$0

Order difference

+0

Annual gross-value difference

+$0

Monthly difference multiplied by 12

Gross value = visitors × conversion rate × average order value. This editable scenario is not a forecast or attribution model. It excludes returns, discounts, fulfilment, product cost, tax treatment, platform and model fees, implementation, support and staff time.

Scope the workflow before connecting a store

Platform access, data fields, consent, catalogue rules, performance limits and staff ownership vary by implementation.

STEP 01

Confirm Platform and Access

Check the exact platform plan, theme or storefront architecture, API access, catalogue fields, order data and allowed write operations. Test a read-only sample before connecting production records.

STEP 02

Prepare Approved Data and Rules

Choose permitted catalogue, order and behaviour fields. Define stock, compatibility, margin, returns, privacy, consent and exclusion rules, then assess whether the available sample supports the proposed method.

STEP 03

Build and Test a Fallback

Test a candidate widget on representative pages, devices and network conditions. Keep layout stable and show an approved static or merchandised fallback if catalogue data or the recommendation service is unavailable.

STEP 04

Run a Reviewed Experiment

Agree control and treatment traffic, measures, sample size, stopping rules and ownership. Staff review catalogue errors, customer complaints, performance changes and experiment results before expanding the workflow.

Recommendation methods to assess

The suitable method depends on catalogue quality, traffic, order history, customer consent and merchandising controls.

Collaborative Filtering

Compare products found in the same completed orders, with agreed sample thresholds, exclusions and refresh timing. Check returns and promotions before using the relationship.

Content-Based Matching

Use reviewed catalogue attributes such as category, compatibility, size or colour. Results depend on complete, consistent product data and explicit exclusion rules.

Real-Time Personalisation

Use permitted session events to update candidate rankings. Confirm consent, event quality, retention, latency and a fallback before using behavioural data.

Frequently Bought Together

Show reviewed products that appear with basket items or meet compatibility rules. Measure clicks, orders, returns and gross value against the current cart.

Complete the Look / Set

Use staff-approved sets or catalogue relationships for outfits, rooms or kits. Stock, compatibility, pricing and exclusions still need checks.

Email Recommendations

Assess whether product blocks are appropriate for each email type. Confirm consent, campaign rules, catalogue freshness, frequency, unsubscribe handling and the selected email platform.

In-Store Kiosk & POS

Staff or customers may see reviewed prompts at a kiosk or point of sale. Confirm POS access, stock freshness, display constraints and staff discretion.

Wishlist & Save-for-Later Intelligence

Use saved items only where consent and account rules allow. Staff set notification eligibility, timing, stock and price checks, frequency and opt-out handling.

Australian Support

Scope Australian privacy, consumer, accessibility and marketing requirements with the selected platforms and advisers. Named services are assessed during discovery rather than assumed.

Measures for a controlled pilot

Count

Eligible Sessions

Check

Recommendation Errors

Measure

Orders and Returns

Compare

Gross Value and Cost

Frequently Asked Questions

Everything you need to know about AI product recommendations for Australian e-commerce.

How does AI product recommendation work differently from "best sellers" lists?

A best-seller list uses an overall ranking. A recommendation workflow may use approved catalogue attributes, basket contents or measured purchase patterns to rank eligible products. The chosen inputs, exclusions and fallback need testing for the actual store. This page does not claim a conversion advantage over static lists.

What kind of revenue increase can we expect?

No revenue increase is promised. Measure eligible sessions, recommendation views, clicks, completed orders, returns and gross order value using an agreed experiment. The scenario calculator compares your independent conversion and order-value assumptions; it is not a forecast or attribution model.

How does "frequently bought together" actually get calculated?

One option is to count products that appear together in completed orders over a defined period. Set minimum sample sizes, exclude returns and test whether the relationship persists. Catalogue compatibility, stock, margin, promotions and merchandising rules still need review. The calculation method and refresh schedule depend on the scoped implementation.

Does this work for businesses with small product catalogues?

A small catalogue may use reviewed compatibility or merchandising rules instead of behaviour-based ranking. Suitability depends on product relationships, traffic, order history and the outcome being measured. Start with a fictional or test catalogue and compare against the current presentation before using customer data.

How do you integrate with our existing e-commerce platform?

Shopify, WooCommerce, BigCommerce, Magento, Squarespace and custom stores are examples to assess, not guaranteed connectors. Confirm the exact plan, API or theme access, catalogue and order fields, write operations, rate limits and failure handling. Email use needs separate consent, platform and campaign review. Timing is quoted after scoping.

Will slow recommendations hurt our page load speed?

Any widget can affect loading, layout stability and responsiveness. Set a performance budget, test representative devices and network conditions, and provide a stable fallback when the recommendation service is slow or unavailable. Measure Core Web Vitals and business outcomes on the actual implementation; no zero-impact claim is made.

How does AI handle new products with no purchase history?

New products can begin with approved catalogue attributes, compatibility rules or a merchandiser-selected fallback. Check stock, availability, price, exclusions and the quality of product data. Behaviour-based ranking needs enough relevant observations and should not be assigned a fixed accuracy or activation threshold without evidence.

Is customer browsing data handled securely under Australian privacy law?

Agree how customer behaviour and purchase records may be used before connecting any systems. Review each selected provider, the locations of storage and AI processing, retention, access permissions and any onward transfers. Australian-only handling must be confirmed for the complete data flow in the project agreement. Check the relevant provider security evidence and test the configured controls before live use.

Review a product recommendation pilot

Bring the current catalogue, store platform, traffic, conversion, order-value and returns data. We will identify a testable workflow, prerequisites and measures.

Project work and operating costs are quoted after catalogue access, platform constraints, data use, privacy, testing and support requirements are scoped.

A consultation is 30 minutes, free for businesses with 20+ full-time staff; otherwise AUD 200 including GST.