What does this calculator estimate?
It multiplies unique new enquiries per week by the missed share, assumed conversion rate and average completed sale value. The annual figure uses your selected operating weeks. The result is modelled gross revenue associated with missed enquiries, not measured loss, profit or an amount an AI service will recover.
Which calls should I count?
Count unique new sales or booking enquiries. Exclude spam, repeat calls about the same request, existing-customer administration and callers who already completed their purchase through another channel. If your phone report includes all calls, classify a sample before choosing an input.
How should I choose a conversion rate?
Use the share of comparable answered enquiries that led to a completed sale or attended appointment. A conversation, a lead and a sale are different outcomes. The displayed default is an example input, not a published industry benchmark.
Why can the result include fractional enquiries or customers?
The model expresses an expected number across repeated weeks. It keeps precision during the calculation and rounds only displayed results. Rounding every intermediate step can materially distort estimates for smaller businesses.
Is voicemail or a callback process enough?
It may be. Review how many callers leave a usable message, how quickly staff respond and how many requests are completed. Compare a revised callback process, phone-system changes, human answering and a scoped AI service against the same baseline.
Can an AI service book appointments and keep my number?
These may be possible through supported phone routing and booking integrations. Confirm your carrier, account permissions, available APIs and required actions during scoping. A booking should only be described as confirmed once the receiving system accepts it.
How much of this value could a service recover?
That needs measurement. Some callers return later, use another channel or would not have bought. Any additional completed sales also carry delivery costs. Compare incremental contribution with setup, service, usage and staff review costs; do not treat gross revenue as a cash saving.
How do I assess the next step?
Bring a representative call report, your callback process and the software you use. A standard consultation is 30 minutes: free for businesses with 20 or more full-time staff, otherwise AUD200 including GST. Implementation scope, pricing and timing are agreed separately.