Google Ads Management

There is no one-size-fits-all answer, but most Australian SMBs we work with start between $1,500 and $5,000 per month in ad spend, plus management fees. The right budget depends on your industry, competition, and target geography. A tradie in regional Victoria needs far less than a national e-commerce brand. We run a account audit to recommend a starting budget based on keyword costs in your specific market, then scale up once we prove ROI.

Three things set us apart. First, we layer our own AI analysis on top of Google Smart Bidding - most agencies just set-and-forget automated strategies, but we actively adjust audience signals, dayparting, and targets based on real performance data. Second, we hold Google Partner status with MCC access (ID 3713559868), giving us beta features and direct Google support that smaller agencies cannot access. Third, full transparency - you own your account, you see every change, and there is no markup on ad spend.

Search campaigns can generate leads within the first week of going live, since you are targeting people actively searching for your service. However, the optimisation period where we refine keywords, bids, and ad copy typically takes 4-8 weeks to reach peak performance. Display and YouTube campaigns need longer - 6-12 weeks - because they rely on audience learning and remarketing list building. We provide weekly reports from day one so you can see progress throughout.

Yes, always. Your Google Ads account belongs to you. We manage it through our MCC (Manager Account) which gives us access without ownership. If you ever decide to leave, we remove our access and your account, campaigns, keywords, and historical data remain yours. We never lock clients into accounts they cannot take with them - that is an industry red flag you should watch for with other agencies.

Absolutely - and they work better together. We coordinate keyword strategy so paid and organic efforts complement rather than cannibalise each other. For example, we often pause paid ads on keywords where you already rank organically in position 1-3, redirecting that budget to keywords where you have no organic visibility yet. We also use Search Ads data (search term reports, conversion data) to inform your SEO content strategy, and vice versa. Clients running both typically see 30-50% better overall ROI than running either channel in isolation.