Yes AI. AI consulting for Australian businesses.
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Track changes across agreed public or licensed competitor sources. Receive summaries with source links and observation dates for your team to review. Coverage and check frequency depend on access, permissions and the scope of the project.
Tick the categories you currently monitor. Each category has equal weight in this checklist.
Most checklist categories are unchecked. Review which are relevant to your business.
A customer tells you about a competitor product. Your own research did not. By the time you react, they have taken share you will struggle to win back.
A competitor cut their price weeks ago. You only found out when a sales rep lost a deal. Checking prices by hand cannot keep up with a market that moves this fast.
New arrivals, and firms from next door in the market, are chasing your customers. Without a system watching for them, you find out too late to respond well.
Your team spends 8-15 hours a week clicking through competitor websites, social accounts and review sites. What comes back is patchy, and never the same twice.
What you know about competitors sits in spreadsheets, bookmarks and whatever people remember. There is no single place to look, and no structure behind it.
Wider market shifts, new regulations and technology trends all change where you stand. Nobody notices until revenue takes the hit.
Agree which competitors, products and business decisions matter. Choose the information needed to answer those questions, rather than assuming every competitor can be covered.
Select public or licensed sources that permit the intended use. Confirm access, check frequency and which changes should be recorded before configuring collection.
Summaries link to the source and observation date. Separate observed changes from possible explanations, and have a person review uncertain or commercially significant conclusions.
Choose a digest frequency, alert criteria and responsible reviewer. Record unavailable sources and missed checks so reports do not imply complete or real-time coverage.
Monitor agreed public or authorised sources at configured intervals, subject to access and provider limits.
Compare published prices and promotions, retaining the source and date for review.
Set alert thresholds and destinations, then review missed and irrelevant alerts during a trial.
Suggest connections between published signals for staff to verify before making decisions.
Collect relevant changes from selected sources; coverage depends on the sources available.
Bring selected research into a dashboard with source dates and clearly labelled estimates.
Draft competitor summaries from current source material and have the team check them before use.
Prepare a briefing from the agreed monitoring scope, with references and unresolved questions.
Adjust the assumptions to compare staff capacity with annual service cost. This example uses 52 weeks and excludes unmeasured revenue or market-share gains. Validate the assumptions in a trial.
These are benchmark estimates. Your own analysis uses your real competitors for a precise projection.
Challenge: Competitors constantly adjusting prices and promotions
Track changes to published prices and promotions
Challenge: Racing several well-funded rivals to match features
Compare published product and feature announcements
Challenge: Losing pitches to rivals whose capabilities we could not see
Review published capabilities and case studies
Challenge: New supply chain rivals arriving from nearby markets
Monitor relevant public supplier and market announcements
Challenge: Missing how rivals list property, and where the market is moving
Track authorised listing and marketing sources
Challenge: New rules bringing new competitors into the market
Monitor relevant public filings and product launches
Confirm which sources are accessible and relevant.
Check summaries against the original material.
Measure the delay from publication to a useful alert.
Record decisions supported by verified information.
Identify missing sources and topics outside the scope.
Compare research, review and correction time with the baseline.
Which relevant sources are accessible and monitored
Source: Measure in your trial
Whether alerts match the original source
Delay between a published change and a useful alert
Staff time spent checking and correcting summaries
Total cost of setup, usage and ongoing review
Documented actions supported by verified information
Choose relevant public or authorised sources during scoping. Examples include published pricing, product announcements, job ads and official filings. Access, licensing and update frequency vary by source.
Assess each source and proposed use for privacy, licensing and access requirements. Public availability does not automatically permit every form of collection or reuse.
Alert timing depends on the configured checks, source availability and review requirements. Agree the cadence and test useful alerts during a pilot.
Possible outputs include change summaries, competitor profiles and periodic briefings. Agree the format, sources and review responsibility in the scope.
Accuracy must be measured against the original sources. Distinguish a published fact from an inference about intent. Retain references and have staff verify consequential findings.
Integration depends on the product, account permissions and supported operations. Demonstrate the required data exchange before relying on automatic updates.
Select the Australian sources relevant to your market, such as official filings and published competitor information. Record source dates and access limits, and verify legal or regulatory interpretations with the appropriate adviser.
The schedule depends on source access, integrations and the reporting requirements. Agree a pilot and acceptance checks before promising ongoing delivery.
Price depends on the monitoring scope, sources, reporting and support. Request a written quote and compare total cost with measured staff time and useful decisions. The calculator uses illustrative assumptions.
Collect the source change, retain its date and context, and draft a summary for review. Separate what the source says from possible implications and proposed actions.
Book a 30-minute call. We will map your competitive landscape, find your biggest gaps, and show you what your competitors are doing that you cannot see today.
Discuss the sources, monitoring frequency and reporting scope before requesting a quote.