The Product Cycle, with Claude Embedded
Discover, define, refine, build, ship, learn. Claude has a clear role in each phase, and a clear non-role in each phase too.
Discovery
Synthesises customer interview transcripts into themes and quotes. Builds the affinity map you would have built manually. Surfaces contradictions in the source set so you can probe them.
Definition
Drafts the PRD from your discovery memo and product strategy. Pulls in personas, success metrics, and out-of-scope clauses. PM reviews, sharpens, and adds the strategic framing.
Refinement
Reads design comments, engineering questions, and your latest scope changes. Updates the PRD. Tracks open questions and outstanding decisions. PM owns the call on each one.
Build
Drafts engineering tickets from the PRD with acceptance criteria. Drafts UX writing for in-product strings. Reviews PRs for product-spec drift versus the PRD.
Ship
Drafts release notes for customers, internal launch comms, support team enablement notes, and the sales enablement battle card. PM polishes for tone and approves.
Learn
Reads post-launch usage data, support tickets, NPS deltas, and feature-usage reports. Drafts the post-launch retrospective with what worked, what regressed, and what to do next.